Why Birds Collide with Windows

Bird-glass collisions are one of the leading human-related causes of bird loss today. According to latest research, at least a billion birds are killed annually in the US.

Because glass reflects habitat or is transparent, birds cannot recognize it as a solid object and fly into it, often with fatal results.

Glass kills and injures birds of all ages, including healthy breeding-age birds, birds with dependent young, and species-at-risk alike. With so much glass being used today, from clear glass railings to high-rise buildings and glass cabins to residential homes, this presents a big problem. Almost anywhere you find untreated glass, there is a danger to avian welfare.

How We Can Help

There is hope on the horizon! There are proven scientific solutions available, thanks to research that has been developing and evolving since as far back as the 70’s.

Feather Friendly® is proud to be one of those solutions. Our markers are scientifically tested and approved by the American Bird Conservancy, Dr. Daniel Klem Jr. (the leading authority on bird collisions), numerous independent studies, and several other individuals and organizations.

With close to two decades of experience in the industry, we have the knowledge and expertise to provide you with the solutions that work for your unique project.

We understand that no two projects are the same, so we always take the time to understand your distinctive needs before recommending an appropriate solution.