The Issue

Since 1970, there are 3 billion fewer birds worldwide. The second leading human-related cause of this loss is a result of reflective and transparent glass collisions.

In North America alone, an estimated 1 billion birds are lost annually due to this serious conservation issue.

Birds do not perceive glass; they often mistake it for surrounding habitat reflected on the exterior window surface or attempt to fly through glass barriers to reach habitat that can be seen on the other side.

Reflective Glass

The Solution

With nearly two-thirds of North American birds at risk of extinction, we have a responsibility to protect our feathered friends.

Our markers are highly effective in making glass visible to birds without compromising a building's aesthetics. Unlike film coverings, our markers cover less than 8% of the total glass area.

Since 2006 we have installed over 12M sq. ft. of product worldwide with a durability and longevity of 20+ years.

The Collaboration

Feather Friendly® has had the great pleasure of collaborating on various conservation initiatives with U.S. Fish and Wildlife Service locations around the country. Successful projects include the Minnesota Valley National Wildlife Refuge, the Laguna Atascosa National Wildlife Refuge, and the Neal Smith National Wildlife Refuge to mention a few. Feather Friendly® solutions are the perfect complement to the U.S. Fish and Wildlife Services' commitment to "working with others to conserve, protect and enhance fish, wildlife, plants and their habitats for the continuing benefit of the American people

U.S. Fish & Wildlife Service Exclusive Design

Feather Friendly® has a wide variety of mitigation options available with endless customization capabilities for designs and finishes. In addition, we have specially developed a unique U.S. Fish & Wildlife Service logo design. This exclusive option is available to you for the same price as our stock designs!

Shown in Large-scale Pro

  • Available in White for Reflective Glass and Combination Glass surfaces
  • Available in Black for Fly-through Glass surfaces.

Also available in Medium-scale Pro DIY

  • Available in White for Reflective Glass and Combination Glass surfaces
  • Available in Black for Fly-through Glass surfaces

Used with permission from the USFWS.

Case Studies

View previous projects here
Photo: The Convenience Group, Inc. & Thomas Ryon of NREL
Large-scale Pro
National Renewable Energy Lab
Golden, Colorado
Photo: Washington College
Large-scale Pro
Washington College
Chestertown, Maryland
Photo: Scout Sinnett
Large-scale Pro
North Carolina Zoo
Asheboro, North Carolina

FREE Project Recognition Program

This is our way of thanking you for taking action to save birds - and it’s a great way to educate people about the issue of bird-glass collisions. Join our FREE project recognition program today!

Become Part of Our FREE Project Recognition Program

This is our way of thanking you for helping our feathered friends - and it’s a great way to educate people about the issue of bird-glass collisions. Join our FREE project recognition program today!

Learn More

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