"The results are almost
miraculous"
– Dave Willard
Ornithologist, Field Museum
McCormick Place
Feather Friendly markers reduced bird collisions by over 95% at one of the world's largest convention centres.
Chicago, USA
Explore the Project
Project Overview
One of the World's Most High-Profile Bird-Friendly Projects
Glass Area Treated
120,000 sq ft
Product Used
Feather Friendly Large-scale Pro 2x2” Harmony Pattern
Collision Reduction Rate
Over 95%
McCormick Place's expansive glass façade and lakeside location made it a major threat for migratory birds flying through one of North America’s busiest migration pathways.
The challenge was clear - drastically reduce bird collisions while maintaining the aesthetics and architectural integrity of this iconic building.
McCormick Place sought technical assistance from experts at Field Museum, American Bird Conservancy, and others. After much research, they followed recommendations summarized by US Fish and Wildlife Service.
Threats to Birds: Collisions (Buildings & Glass) | U.S. Fish & Wildlife Service)
Why Feather Friendly?
Number of bird deaths due to glass collisions at
McCormick Place during fall migration
- Effectiveness Independent studies show over 95% reduction in bird strikes.
- Scientifically Tested and Approved Our markers are tested and approved by the American Bird Conservancy, and other conservation organizations.
- Durability and Longevity Our markers last 15+ years, outlasting alternatives.
- Expertise Since 2006, we have been dedicated solely to bird protection, trusted in 34+ countries and growing.
- Maintaining Building Aesthetics Our markers are highly visible to birds without compromising building aesthetics or integrity.
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