"The Rocket Arena used to account for 35% of all spring collisions reported by Lights Out Cleveland. This year, it's down to 10%!"
– Preliminary results following full installation in Fall 2024.
Rocket Mortgage FieldHouse
Over 73,000 sq. ft. of glass at Rocket Mortgage FieldHouse, home of the Cleveland Cavaliers, is bird-safe after Bird Divert UV markers were installed in fall 2024.
Cleveland, Ohio
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Project Overview
A Huge Conservation Win for the Cleveland Cavaliers
Glass Area Treated
73,000 sq ft
Product Used
Bird Divert™ Clear UV Markers
Collision Reduction Rate
79%
More than 73,000 square feet of glass at Rocket Mortgage FieldHouse, home of the Cleveland Cavaliers, has been made bird-safe with Bird Divert Clear UV markers.
Designed to be seen by birds but remain nearly invisible to the human eye, Bird Divert helps birds recognize glass as a solid surface while preserving the arena’s aesthetic. Scientifically tested and approved by the American Bird Conservancy, Bird Divert was strongly recommended for this project by the Western Cuyahoga chapter of the National Audubon Society.
Completed in fall 2024, this installation represents a major conservation achievement and reflects Feather Friendly’s commitment to offering proven, high-performance bird collision mitigation solutions.
Why Bird Divert™ Clear UV?
Number of bird strikes recorded during spring
migration (through May 17)
- Discreet & Effective Subtle yet highly effective, proven to reduce bird-glass collisions by up to 75%.
- Aesthetic Appeal These UV markers blend seamlessly with your building’s design without affecting your views.
- Advanced UV Technology Uses 20-nanometer hollow glass spheres to reflect UV light, helping birds recognize glass as a barrier.
- Tested to Work Tested & approved by the American Bird Conservancy (ABC), ensuring reliable protection.
- Durable & Long-Lasting Built to withstand the elements, Bird Divert will last for 10+ years and is backed by a 6-year warranty.
- Solutions for Residential and Commercial buildings Ideal for a range of large properties, including office complexes, educational institutions, healthcare facilities, and more.
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