The Bird–Glass Collision Issue

Bird-glass collisions are a global issue, with incidents documented in more than 90 countries and affecting nearly 2,000 species worldwide.

In the US alone, up to 1 billion birds are estimated to die each year after striking buildings. Because birds perceive reflections of sky and habitat as open flight paths, untreated glass presents a risk in buildings everywhere.

As awareness grows, science-based solutions are increasingly expected in both retrofit and new construction projects.

Canada Warbler

Why Partner with Feather Friendly

Feather Friendly was founded in 2006 with a single focus: preventing bird–glass collisions through effective solutions for both retrofit and new construction. Our markers have been independently tested and approved by major conservation authorities, such as the American Bird Conservancy and Dr. Daniel Klem Jr., and have been shown to reduce collisions by over 95% in multiple projects worldwide.

As bird-safe requirements expand across countries, demand is growing for experienced partners who can deliver Feather Friendly’s proven, compliant solutions. Our Authorized Dealers/Applicators are essential to our mission, bringing our safe solutions to commercial, institutional, and residential projects across North America and internationally.

Authorized Partner Benefits

Preferred Pricing

Exclusive rates on Feather Friendly and Bird Divert product lines to maximize your margins.

Project Leads

Direct access to qualified commercial and residential leads in your territory

Partnership with Industry Leadership

Association with the world's leading brand in bird-glass collision mitigation.

Marketing Support

Sales materials, brand assets, and a listing on our official website.

Consultation Assistance

Expert guidance on projects and site-specific challenges.

Technical Guidance

Installation support to ensure flawless application on every glass surface.

Warranty Registration

Instant warranty registration at the time of sale.

Access to Feather Friendly's Complete Portfolio

Including Feather Friendly Visual Markers, Bird Divert UV markers, WingSafe films, custom patterns and full-film printed solution.

Diversified Portfolio

Diversify your service offering with bird safety solutions.
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