RBC Plaza
One of the largest bird-safe retrofit projects in Canada, transforming a long-standing collision hotspot in downtown Toronto into a safer space for migratory birds.
Toronto, Canada
Gallery
Project Overview
A Major Example of Bird-Safe Retrofit at Scale
Location
Royal Bank Plaza
Glass Area Treated
55,000 sq ft
Product Used
Feather Friendly Large-format Pro
Marker Pattern
Custom Harmony Pattern
Coverage
94% up to 16m
Project Type
Retrofit
RBC Plaza has long been recognized as one of Toronto’s most dangerous buildings for migrating birds. Located near the Lake Ontario shoreline, its reflective glass façade contributed to thousands of documented bird collisions over the years. Monitoring and advocacy by FLAP Canada, Never Collide, and Nature Canada since 1993 helped bring attention to the site and push this project forward.
The retrofit covered approximately 55,000 square feet of glass, treating 94% of the façade up to 16 metres using Feather Friendly’s Large-format Pro white markers. By focusing on the primary collision zone, the project turned one of the city’s most well-known problem sites into a major example of bird-safe retrofit at scale.
Why It Matters
Why Feather Friendly?
- Effectiveness Independent studies show over 95% reduction in bird strikes.
- Scientifically Tested and Approved Our markers are tested and approved by the American Bird Conservancy and other conservation organizations.
- Durability and Longevity Our markers last 20+ years, outlasting alternatives.
- Expertise Since 2006, we have been dedicated solely to bird protection, trusted in 48+ countries and growing.
- Maintaining Building Aesthetics Our markers are highly visible to birds without compromising building aesthetics or integrity.
Photo Gallery
Project Partners
