Make Your Glass Safer
& Smarter
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Our team is available for free consultation to help
you chose the right solution for your project.
The Issue
Since 1970, there are 3 billion fewer birds worldwide. The second leading human-related cause of this loss is a result of reflective and transparent glass collisions.
In North America alone, an estimated 1 billion birds are lost annually due to this serious conservation issue.
Birds do not perceive glass; they often mistake it for surrounding habitat reflected on the exterior window surface or attempt to fly through glass barriers to reach habitat that can be seen on the other side.
The Solution
With nearly two-thirds of North American birds at risk of extinction, we have a responsibility to protect our feathered friends.
Our markers are highly effective in making glass visible to birds without compromising a building's aesthetics. Unlike film coverings, our markers cover less than 8% of the total glass area.
Since 2006 we have installed over 12M sq. ft. of product worldwide with a durability and longevity of 20+ years.
The Collaboration
Feather Friendly has the great honor of participating in higher education in a very special way - through the collaboration of various bird conservation initiatives with many colleges & universities all over the world, thus making public spaces in the academic world bird-safe places to learn. Successful projects include Johns Hopkins University, University of Chicago, Carleton University, and Western University to name a few.
Mount Allison University Case Study
Over a single Spring migration season, 4th-year honours biology undergraduate student, Mackenzie Warman, discovered numerous injured and dead birds on campus due to collisions with the glass. She knew she needed to take action to improve campus grounds for local wildlife. To start, Feather Friendly's Bird Collision Deterrent Markers were installed at the Barclay building entrance where most of the birds were found. A plan to ensure that future building renovations would include bird-safe practices was also instituted. Bird-safe treatments are still a work in progress on the campus, but the community has shown great support in this endeavor. See the full story here.
"I want Mount Allison to be recognized as a leader in Atlantic Canada for making a campus bird-safe in the hopes of encouraging other universities."
Mackenzie Warman
4th-yr Honours Biology Undergraduate Student
Making Princeton University Safer for Birds
Princeton University not only prides themselves in the study and focus of sustainability, but they also encourage the study of bird conservation and its importance to a well-balanced eco-system. While their glass buildings are visually beautiful and built with the idea of bringing the outdoors indoors, they have also caused a large problem for the bird community.
Bird strikes and ultimately bird fatalities have increased in recent years and in turn prompted an initiative to utilize bird deterrent markers. Feather Friendly® is proud to be a part of this ongoing project.
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