Changing the flight of bird conservation
Colleges and Universities Program
The Issue
Since 1970, there are 3 billion fewer birds worldwide. Glass collisions are the second-leading human-related cause for bird loss today.¹ The annual loss of birds due to glass collisions is at a minimum of 1.28 billion and as high as over 5 billion birds in the U.S.A., with potentially billions more worldwide.² This is because birds cannot perceive glass and often mistake it for surrounding habitat reflected on the exterior window surface or attempt to fly through glass barriers to reach habitat that can be seen on the other side.
The Solution
With nearly two-thirds of North American birds at risk of extinction, now more than ever, we have a responsibility to protect our feathered friends. Feather Friendly® Bird Collision Deterrent Markers are a simple solution that makes a significant mark in bird conservation.
We are a trusted choice for preventing bird collisions on campus. Our markers are highly effective in making glass visible to birds and avoiding deadly collisions without compromising a building’s aesthetics or views inside and out. Unlike full film, only the markers remain on the glass, covering approximately 8% of the total glass area.
Since 2006 we have installed over 7M sq ft of product worldwide with a durability and longevity of 15+ years. Our products are tested and approved by the American Bird Conservancy and Dr. Daniel Klem Jr., and supported by the National Audubon Society, FLAP Canada and many others.
1. Direct Mortality of Birds from Anthropogenic Causes | Annual Review of Ecology, Evolution, and Systematics (annualreviews.org)
The Collaboration
Making Princeton University Safer for Birds
Princeton University not only prides themselves in the study and focus of sustainability, but they also encourage the study of bird conservation and its importance to a well-balanced eco-system. While their glass buildings are visually beautiful and built with the idea of bringing the outdoors indoors, they have also caused a large problem for the bird community.
Bird strikes and ultimately bird fatalities have increased in recent years and in turn prompted an initiative to utilize bird deterrent markers. Feather Friendly® is proud to be a part of this ongoing project.
Photo: Krystal Ness - Simon Fraser University