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The Issue
Since 1970, there are 3 billion fewer birds worldwide. The second leading human-related cause of this loss is a result of reflective and transparent glass collisions.
In North America alone, an estimated 1 billion birds are lost annually due to this serious conservation issue.
Birds do not perceive glass; they often mistake it for surrounding habitat reflected on the exterior window surface or attempt to fly through glass barriers to reach habitat that can be seen on the other side.
The Solution
With nearly two-thirds of North American birds at risk of extinction, we have a responsibility to protect our feathered friends.
Our markers are highly effective in making glass visible to birds without compromising a building's aesthetics. Unlike film coverings, our markers cover less than 8% of the total glass area.
Since 2006 we have installed over 12M sq. ft. of product worldwide with a durability and longevity of 20+ years.
Tested, Certified, and Trusted
While we began as a retrofit solution, Feather Friendly has grown into a global provider of trusted, science-based bird-safe technologies—now representing not only our proven Feather Friendly visual markers, but also Bird Divert Clear UV, the world’s leading UV-based marker system and WingSafe Black Dot by Solar Gard Saint-Gobain, a high-performance full-film bird collision deterrent. These complementary products make bird-safe design more accessible, adaptable, and effective across every scale of project.
Certified Member of the IWFA
Feather Friendly is a recognized member of the International Window Film Association (IWFA).
View Certificate →Certified Member of the USGBC
Feather Friendly is an active Organizational Member of the U.S. Green Building Council (USGBC).
View Certificate →Testimonials
